Reduce pollution. Save lives. Protect the planet.

Delhi Office
3rd Fl., 28B/7/1 Jia Sarai Near IIT, Hauz KHas, New Delhi-110016

Chennai Office
2nd Fl., ABC Complex, Sunny Side,1st Main Road, Gandhi Nagar, Adyar, Chennai- 600020, Tamilnadu, (South) India.

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Our Team
PROMILA SHARMA MALIK

Country Director
[email protected]

DR. JAYAPRIYA D

Program Associate

ENGLISH

About Pure Earth India

Pure Earth has been active in India since 2004. Since then, Pure Earth and its local partners have identified 716 contaminated sites, and completed rapid screening assessments at 500 of these. Pure Earth has also conducted a number of risk-reduction projects across India and has engaged with the government on a variety of pollution issues. In recent years, Pure Earth’s focus in India has centered on lead (Pb) contamination.

Pure Earth is currently developing non-assessment activities in India that directly result from our in-depth assessment of lead contamination through the TSIP. These activities are designed to advance a national effort to further formalize the lead-acid battery recycling industry and substantially reduce the volume of lead that enters the environment and the bodies of children in surrounding communities. These activities include a risk-reduction intervention in a community in Bihar State where informal battery manufacturing next to an elementary school has poisoned local children, a program to collectivize informal battery workers to improve their operations and reduce lead emissions, a lead source apportionment study to evaluate the relative contribution of informal battery recycling to elevated blood-lead levels, and a national program to improve the effectiveness of India’s Battery Management and Handling Rules.

One of the primary sources of lead poisoning for children in India is the informal recycling of used lead-acid batteries (ULAB), primarily car batteries. In fact, poor people in almost every urban center in the developing world can be found practicing this toxic livelihood, often in back yards and community spaces, unknowingly poisoning their children and families on a daily basis. Nationally, lead poisoning is widespread among India’s children. Existing studies estimate that Indian children under 12 have a mean blood lead level (BLL) of 10 µg/dl. It is estimated that diminished IQ in lead-poisoned children results in a loss of $236.1 billion (12.5% of India’s GDP) in economic productivity every year.


 

 

 

Cleaning up lead pollution, protecting school children in Karlmalichak, India
Video credit: Thomas Cristofoletti/USAID

Click to view video in Hindi

The Toxic Truth

BIHAR, INDIA: HOW WE CELEBRATED A COMMUNITY AND HELPED THEM TAKE ACTION ON LEAD POISONING

It was a day to remember.

The celebration in the public town square of Karmalichak, a community in Patna, in the state of Bihar, India, was not only fun, but potentially life-changing. Organized by our local partner, the Institute of Environment and Eco-Development (IEED), the event was promoted as a festive social gathering, but its real purpose was to educate residents about deadly lead poisoning, and to celebrate the cleanup of lead contamination in their town.

Programmatic Solutions

Research on Lead Sources
Research on Lead Sources

Pure Earth has convened key stakeholders in the public and private sectors who have agreed to update current battery management policies and participate in a study on sources of lead in Bihar. This research illustrates the health and economic damage caused by informal battery recycling.

Toxic Site Assessments
Toxic Site Assessments

Pure Earth has been active in India since 2004. Since then, Pure Earth and its local partners have identified 716 contaminated sites, and completed rapid screening assessments at 500 of these. Pure Earth is currently developing non-assessment activities in India that directly result from our in-depth assessment of lead contamination through the TSIP. 

Lead Remediation Program
Lead Remediation Program

The first community-based risk mitigation project was launched in Patna in the state of Bihar in 2017. A community education campaign and lead remediation project were completed in 2018. Post-intervention blood lead tests of the affected children are underway. Efforts to relocate informal recyclers operating in a residential area to an industrial cluster zone is in the planning stages. There are now four community-based programs to improve industrial practices and remediate lead contamination.

Advocacy and Campaigns
Advocacy and Campaigns

Pure Earth India has created policy recommendations to improve the effectiveness of India’s Battery Management/Handling Rules and their enforcement.

Pure Earth also utilizes public education campaigns to raise awareness of the dangers of lead exposure.

Check back for updates on ongoing campaigns.

Events

International Lead Poisoning Prevention Week

October 24-30th, 2021

Press Releases

  • press release link goes here
  • press release link goes here

Our Partners and Donors

  • Public Health Foundation of India
  • India Society for Lead Awareness and Research
  • India Lead-Zinc Development Association
  • NITI-Aayog
  • MOEFCC
  • CPCB
  • International Lead Association
  • World Economic Forum’s Global Battery Alliance
  • USAID
  • UNIDO
  • ERM
  • Trafigura Foundation 
  • GiveWell