Mission

Pure Earth

Pure Earth saves and improves lives, particularly lives of children in poor communities, by reducing disease-causing pollution. We identify toxic hot spots and teach communities how to improve soil, water and air quality with cost effective solutions. This field work, combined with our groundbreaking research and advocacy, elevates pollution as a global priority.

Problem Definition
Toxic pollutants at contaminated sites affect the health of more than 200 million people worldwide. Women and children are especially at risk suffering neurologic and immune system damage and an early death. (The number of people affected is comparable to HIV/AIDS, TB and malaria. Yet pollution is one of the most underreported and underfunded problems in the world.)  The majority of acutely toxic sites are caused by local business, many of them artisanal or small-scale. Abandoned sites are also quite common. Surprisingly, international companies are rarely implicated.

Solutions
Interventions to mitigate these toxic exposures while protecting livelihoods have proven to be manageable, cost-effective, and eminently do-able. By partnering with and empowering local champions we clean up chemical and waste legacy toxic hotspots, prevent re-contamination and guard against future pollution.

Impact
We have cleaned up toxins in over 120 locations that were affecting almost 5 million people — 20% being children under six. These people will live longer, have less intellectual impairment, cancer and other diseases.