Evidence-based solutions to global toxic pollution

Lead poisoning is a widespread yet preventable health threat. It is responsible for 3.5 million deaths each year. Exposure stems from poorly regulated industrial activities and everyday sources including lead-based paints, batteries, spices, cosmetics, and cookware.

An estimated one billion children have elevated blood lead levels, damaging brain development, limiting learning, reducing earnings, and increasing the risk of lifelong illness. Over 90% of these children are in low- and middle-income countries. Globally, lead exposure costs $6 trillion annually, undermining health and development.

Pure Earth works with governments to identify, reduce, and prevent lead exposure at scale. Our proven model starts with measuring the true burden of lead poisoning through national blood lead surveys, then identifying the most harmful sources of exposure. We implement targeted action, cleaning up toxic hotspots, enforcing regulations, and removing lead from consumer products, while sharing data and lessons that mobilize political will across ministries and borders. By embedding solutions within government systems, we ensure lasting impact.