Solve pollution. Save lives. Protect the planet.

We believe the pollution crisis can be solved. 

About Us

Established in 1999, Pure Earth is a pioneer in developing evidence-based solutions to mercury and lead poisoning and pollution.

Guided by our commitment to transparency, collaboration, impact measurement and technical excellence, Pure Earth works with partners around the world to sustainably address the root causes of lead pollution and mercury pollution.

Our Mission

Pure Earth partners with governments, communities and industry leaders to identify and implement solutions that stop toxic exposures, protect health, and restore environments.

We prioritize actions to protect the developing brains and bodies of children and pregnant women living in toxic hot spots. We work to stop the multigenerational cycle of poisoning that is endemic in many low and middle-income countries.

Our Vision

A world where all, especially children, are able to live healthy lives and reach their full potential, free from exposure to toxic pollution.

Our Focus

Lead and mercury are two of the most prevalent pollutants in low- and middle-income countries, and pose a greater risk than all other Top Ten Chemicals of Concern identified by WHO. Because of widespread exposure, both toxicants have a significant impact on the trajectory of societies, causing disability, death, IQ loss, increased violence, restricted futures for poisoned children, and cardiovascular disease in adults.

With 9 million deaths a year attributed to pollution, and over 90% of those deaths occurring in low- and middle income countries, the scale seems overwhelming and solutions elusive.  But they are not.  High-income countries went through the same trajectory of industrialization,  suffering severe air, water and soil pollution with rivers on fire and thousands of toxic chemical waste sites.  But with effective regulation and enforcement, combined with public investment in pollution cleanup, management and control, a much greater level of environmental health was achieved in the second half of the 20th century.  This same solution cycle can and must be replicated in countries suffering from life-threatening pollution today.  The international funding community should prioritize this investment in development aid.

Our Global Team

Our world-class team works to solve lead and mercury pollution around the globe.

Pure Earth staff work from our headquarters in New York City and also globally in Africa, Asia, Eastern Europe, and Latin America.

Pure Earth’s Strategic Plan, 2021-2030

As the leading global non-profit addressing toxic pollution, we seek to sharpen our focus in the next decade and increase our impact with a new strategic direction. Our teams have piloted multiple approaches, built extensive networks and have accumulated much experience in how to cleanup and prevent further exposures to toxins with limited resources/in resource-constrained environments. In 2020, Pure Earth’s staff and Board completed a 10-year Strategic Plan with the goal of increasing our impact and reducing deaths from pollution in the next decade.