Solve pollution. Save lives. Protect the planet.




What is the Pure Earth Pure Gold Jewelry Collection & Auction?

Since 2017 Pure Earth has collaborated with jewelry designers and others in the industry to raise awareness about the global impact of mercury pollution from gold mining, and the plight of artisanal and small-scale gold miners who risk their health to make a living.

A centerpiece of this effort is the annual Pure Earth Pure Gold jewelry collection and auction, which features beautiful, unique pieces of jewelry crafted by designers who are passionate about using responsibly-sourced materials and supporting Pure Earth’s work.

Funds raised from the auction of the annual collection support Pure Earth’s pollution cleanup efforts around the world, including work directly with artisanal and small-scale gold mining (ASGM) communities to help them mine without mercury and restore land stripped by mining in the Amazon rainforest.

Faces of the collection have included actor and musician Ruby Modine; members of the Model Mafia, a collective of activist models brought together by Cameron Russell and Áine Rose Campbell; modeling sensation Molly Bair; and Colombian actress, model, and philanthropist Taliana Vargas. 

The 2023 Pure Earth Pure Gold collection and auction features Brazilian model and gemologist Michella Cruz.

Actor and Musician Ruby Rivera Modine.
Colombian actress, model, and philanthropist Taliana Vargas wearing selections from the Pure Earth Pure Gold collection.
Molly Bair, one of the select faces of Pure Earth Pure Gold.

The auction has closed. A few select pieces of the collection are still available. Explore and buy now. 

Michella Cruz, the face of the 2023 Pure Earth Pure Gold collection.

Participating 2023 Pure Earth Pure Gold jewelers:

Andrea Jose Castro, Andrea Lucille Pooler, AniFineJewelry, Arvino, Barbosa, Bario Neal, Bliss Lau, Brilliant Earth, Christina Malle Jewelry, Dana Bronfman, Delphine Leymarie, EN Studio, FUTURA, Irene Weinz, LOLiDE, Lorraine West, Made Line, Maya Kini, Melissa Joy Manning, MERZATTA, Mina Stones, Patrizia NYC, Pippa Small Jewellery, Roseate Jewelry, Sandrine B. Jewelry, SharonZ, Steven Jacob, Susan Crow,  TOBY POMEROY, Truss and Ore, WEND, WWake.

The 2023 Pure Earth Pure Gold collection and auction features beautiful pieces crafted using Fairmined gold donated by industry leader Hoover and Strong. The auction is now closed. Click here to see select pieces that are still available.  

These beautiful pieces of jewelry can help save lives:

💪 Support Pure Earth’s work training artisanal miners to mine without mercury

🌲 Help artisanal miners restore rainforest damaged by destructive mining

🐟 Help reduce mercury, which travels and poisons seafood worldwide. 

💍Raise awareness about responsible gold #MinedWithoutMercury. Artisanal and small-scale gold mining is the LARGEST source of global mercury emissions. Be a part of the solution! 

2023 Pure Earth Pure Gold photos:
Creative Direction: Michella Cruz & Jackie Barbosa
Photo: Chad Johnson, The Commercial Art Lab
Model: Michella Cruz 
Styling: Jackie Barbosa 
Hair and Makeup: Daniel Pazos 

2023 Pure Earth Pure Gold

We all live surrounded by gold, even if we don’t see it. Learn how gold connects us all.

Mine to Market Solution: Follow the journey of a piece of gold, from the Peruvian Amazon to NY

Special Thanks To: