Solve pollution. Save lives. Protect the planet.

What is the Pure Earth Pure Gold

Jewelry Collection & Auction?



Update: Watch this space for updates about the 2022 Pure Earth Pure Gold collection, featuring RUBY RIVERA MODINE, coming soon.

The 2022 collection features Fairmined gold donated by industry leader Hoover and Strong.

Participating jewelers include: Andrea Jose Castro, Ani Fine Jewelry, Sandrine B Jewelry, Bario Neal, BONDEYE JEWELRY, Brilliant Earth, Dana Bronfman, Susan Crow, Freebird, Futura, Catherine Grisez, Maya Kini, Delphine Leymarie, LOLiDE, Made Line, Christina Malle, Melissa Joy Manning, MERZATTA, Leigh Miller, Mina Stones, Anna Moltke-Huitfeldt, Hi June Parker Fine Jewelry, Patrizia NYC, Plume by Kate Collins, TOBY POMEROY, Andrea Pooler, Truss and Ore, Irene Weinz, WEND, Susan Wheeler, WWake, SharonZ.

Since 2017 Pure Earth has collaborated with jewelry designers and others in the industry to raise awareness about the global impact of mercury pollution from gold mining, and the plight of artisanal and small-scale gold miners who risk their health to make a living.

A centerpiece of this effort is the annual Pure Earth Pure Gold jewelry collection, which features beautiful, unique pieces of jewelry crafted by designers who are passionate about using responsibly-sourced materials and supporting Pure Earth’s work.

Funds raised from the auction of the annual collection support Pure Earth’s pollution cleanup efforts around the world, including work directly with artisanal and small-scale gold mining (ASGM) communities to help them go mercury-free and restore land stripped by mining in the Amazon rainforest.

Thanks to actors Kathrine Narducci and Gianna Palminteri, comedian Tara Cannistraci, and Broadway dancer Brittany Conigatti for coming together to showcase the 2021 collection.

Past actors and models who have presented this auction include members of the Model Mafia, a collective of activist models brought together by Cameron Russell and Áine Rose Campbell, modeling sensation Molly Bair, and Colombian actress, model, and philanthropist Taliana Vargas.




Mine to Market Solution: Follow the journey of a piece of gold, from the Peruvian Amazon to NY

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