Reduce pollution. Save lives. Protect the planet.

Every Pure Earth intervention is identified and developed on the basis of key principles that have guided Pure Earth’s work from the beginning. These principles are not philosophical; they are based on the accumulated experience of Pure Earth staff and advisors and are set out to support the implementation of targeted, effective interventions to reduce the impacts of toxic pollution on local communities. They continue to be refined as experience is gained and the scope and type of projects evolve.