SOLVING POLLUTION IN Mexico

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About Pure Earth Mexico

Pure Earth México works in collaboration with government institutions, universities, the private sector, and local communities to reduce exposure to lead and improve the health and well-being of families and communities throughout the country. Our initiatives bring together scientific research, public policy, and community engagement to identify, understand, and address the sources of lead exposure. According to ENSANUT 2023, approximately 1.38 million children between the ages of 1 and 4 in Mexico — representing 17.2% of this age group — show elevated levels of lead exposure, highlighting the urgency of coordinated action. In Mexico, the main source of lead poisoning is the lead-based glaze traditionally used in artisanal pottery. Pure Earth México has developed high-impact national programs to eliminate the use of lead glazes and promote safe, lead-free alternatives that preserve cultural tradition while protecting health. At the same time, we continue to research and address other potential sources of exposure to ensure comprehensive solutions. Together, we are identifying lead in consumer products, assessing and remediating contaminated sites, and conducting health screenings in vulnerable populations, working toward healthier and safer communities for all.

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Programmatic Solutions

Lead Testing

We are committed to identifying and eliminating all potential sources of lead exposure. Our comprehensive lead testing program involves investigating any potential lead exposure factors like food, pottery, and various sites to detect where lead contamination can be found. We also conduct blood lead level tests on individuals to assess and address exposure risks directly. This approach allows us to address the problem comprehensively, ensuring that with investigation, communities can be informed and protected from the harmful effects of lead exposure.

CREA

A specialized website for potters who want to transition to lead-free pottery. It serves as a digital learning space designed by and for artisans. This project aims to digitalize and revolutionize traditional pottery practices in Mexico by introducing safe and sustainable techniques. By introducing new lead free techniques, we strive to eliminate the use of lead in pottery production, promoting environmental and public health.

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Women's Pottery Circles

Our program supports groups of women in pottery communities to start producing lead-free ceramics, integrating innovative methods and creative designs to eliminate the use of lead in pottery production. This ensures both environmental and public health, emphasizing the importance of safe and sustainable practices. With a focus on women’s health we aim to keep their work place safe for the potters and their families. The program also strengthens community bonds, provides technical training, financial education, and fosters entrepreneurial ventures.

Sin Plomo en la Mesa

With Sin Plomo en la Mesa we invite restaurants, businesses, and civil society organizations to join Mexico’s lead solution efforts by promoting and using lead-free ceramics through the program. This certification guarantees that their pottery is lead-free and helps promote that businesses use lead free pottery, contributing to a healthier and more sustainable future. By choosing lead-free pottery, establishments show their commitment to the well-being of their customers and the artisans who craft these pieces.